Your Ticket to Freelance Copywriting Success in 2007?

Dear Reader,

The Chinese have a saying…

“May you live in interesting times.”

Well, guess what?

We are living in “interesting times” today – especially in the freelance copywriting business.

And I hate it.

As an old pro, it’s bad for me – creating extra work at an age where I should just be sitting back in the rocker and watching the sunset.

But for you, it may be an opportunity of a lifetime…

A chance to break away from a job you don’t like… escape the rat race…

Realize your dream of being a full-time freelance writer… and earn a six-figure income even a doctor, lawyer, or airline pilot might envy.

Let me explain…

When I started out as a freelance copywriter in 1982, I figured it would take me a few years – at most – to learn the freelance writing trade.

And after that, I’d just coast – having once and for all mastered the intricacies of the business.

After all, copywriting is copywriting.

The principles of copywriting are based on human psychology – and human psychology never changes.

So the copywriting business, too, would never change.

Right?

Wrong!

In the past few years, the freelance copywriting marketplace has undergone nothing short of a revolutionary change – thanks in large part to the internet.

As a result, what worked in copy a few years ago… doesn’t work so well today.

And what worked in promoting yourself as a freelance copywriter a few years ago… also doesn’t work so well today.

That's why I'm inviting you to join me in AWAI's emergency teleconference, "Succeeding As a Freelance Copywriter in 2007."

We’re going to hunker down. And I’m going to give you the straight talk on:

Whether freelance copywriting is as wonderful a way to make a living as it was way back when I started. (It is… but there are some important differences you absolutely must know about.)

Which sources of copywriting education and advice you can trust… and which are full of cow dung.

How to start – or jump-start – your freelance copywriting business with a bang in 2007. So you get out of the gate in a hurry… and leave the competition in your dust.

The new markets for copywriting services. Why the clients you dream of landing may not really be the best ones to go after… and which clients you should pursue instead.

Succeeding As a Freelance Copywriter in 2007

I call this session an “emergency” teleconference, because it really is just that.

There’s a ton of misinformation out there today about freelance copywriting – bad advice that could cost you a small fortune in lost income and missed opportunities.

It’s imperative that AWAI sets the record straight, and in this teleconference, I intend to do just that.

Here's just a sampling of what's discussed in our emergency teleconference, "Succeeding As a Freelance Copywriter in 2007":

Judging by the way my phone is ringing off the hook and my email inbox is being flooded with messages from newbie copywriters asking for my help in getting started, there are more new copywriters entering the market than at any time in the history of the advertising business. How will you set yourself apart from all this competition?
Relating to #1, many new copywriters ask me whether the market is becoming overcrowded… with the supply of freelance copywriters, for the first time ever, beginning to outweigh the demand. My answer may shock you.
There are a growing number of senior copywriters who are hiring “copy cubs” to ghostwrite for them. Is this something you should pursue?
What worked in direct-mail copywriting 15 years ago definitely is not working today. So what does work in DM today? And how can you be sure of writing a winning package?
Speaking of direct mail, is printed mail dying a slow death, to be replaced by faster, less expensive online direct mail? If so, are the fees for writing online copy more, less, or the same as writing print?
What are the most common online copywriting assignments? How do you write them? What do you charge for them? And who are the clients that need them?
The revolution in direct-response testing. If you’re still telling your clients to do simple A/B split tests, you’re living in the Stone Age… and here’s what they should be doing instead… and how it can double or triple the response rates to the copy you write for them, making you look like a hero.
Should you worry about “SEO” – search engine optimization – copywriting? If so, how do you find the best keywords… and where and how often do you use them in your copy?
Every new copywriter who calls me, almost without fail, asks, “How can I write for Nightingale-Conant… Agora… Boardroom.” I’m going to tell you why you may want to look at a whole different client base instead.
The awful truth about the “get rich on royalties” myth… and Don Mahoney’s priceless advice for treating royalties realistically.
The “security blanket” for freelance copywriters that Don Mahoney, Michael Fortin, Joe Vitale, and I use to totally free ourselves from money worries.
Should you have a standard fee schedule and charge the same fees for the same work to every client? Or should you determine what the client is willing to pay and charge him as much as you think you can get?

For me, all this change in the freelance copywriting profession kind of sucks… because instead of coasting, it’s almost like I’m starting over.

Not that it hasn’t been profitable… the market for online copywriting has just about doubled my workload… and my income.

But it was a huge adjustment and learning curve for me to get up to speed in internet marketing.

On this call, I'll show you how to grab your share of the lucrative online copywriting market and learn what you need in a fraction of the time it took me.

“Okay, Bob. What will it cost me?”

Since you’re a copywriter, I don’t want to waste your time with a long build-up before I introduce the price.

You already know all those techniques for making the price of the product seem like a drop in the bucket compared with the value being delivered (which in this case is absolutely true, by the way).

You also know that previous AWAI teleconferences have averaged $79 each… and so, that’s what we’ll charge you for this one.

Is it fair?

Yeah, I think so.

After all, many other careers require ongoing continuing education… at a cost of hundreds or thousands of dollars a year.

The information from this teleconference can have an enormous impact on your success as a freelance copywriter… a business in which you can realistically earn a million dollars or more in the next 5 to 10 years.

I think charging you $79 to help you earn a million bucks is a reasonable fee, don’t you?

Is it a bargain?

Well, you get the best of my accumulated knowledge and experience it took me 25 years… and thousands of dollars… to acquire about succeeding as a freelance copywriter.

And the price? Less than I would charge a consulting client for just 10 minutes of my time!

Listen: you may be an old pro – already so successful at freelance copywriting, you’re at the top of your game and can rest on your laurels.

But most of us – including me – don’t have that luxury.

We have to know what’s working in copy… in offers… in marketing channels…

We have to continue to meet our clients’ needs, wants, and changing expectations.

In short, with all the increased competition out there – from new copywriters and the top professionals, to marketing consultants and ad agencies, to do-it-yourself marketing courses – we have to be sharper than ever to remain competitive and profitable.

And if getting or staying on top of the freelance copywriting business is your goal, then I urge you to signup today for this emergency teleconference, "Succeeding As a Freelance Copywriter in 2007."

Sincerely,

Bob Bly for AWAI

P.S. This may be your last chance to have me personally help you take your freelance copywriting career to the next level.

I haven’t even told AWAI – though they’ll know by the time they read this email – that I am retiring from book writing, speaking, coaching, mentoring, and giving advice about the copywriting business.

No more books… no more talks… no more weekend retreats… no more one-on-one coaching… and probably no more teleconferences like this one.

Reason: I’m getting older, have less energy, and want to pursue other interests.

So I am going to cut back and concentrate 100% on writing for my existing copywriting clients – and those other interests.

That means if you want to take advantage of what is likely to be your last chance to get my take on where this freelance copywriting business is… where it’s going…

And how you can grab your share of the clients, projects, and profits…

Then I urge you to sign up for "Succeeding As a Freelance Copywriter in 2007" today.

To register, just click below now!

P.P.S. Register for the “Succeeding As a Freelance Copywriter in 2007” emergency teleconference today and get 2 FREE Bonus Gifts:

Bonus Gift #1: “How to Do Your Own Public Relations” (list price: $29). This 57-page special report shows you how to promote yourself as a freelance copywriter – for virtually zero marketing expense – with low-cost/no-cost PR.

Including: using testimonials… writing books… getting articles published in marketing magazines… distributing a clients-only private newsletter… writing business letters that get results… using press releases to promote yourself through free media.

Bonus Gift #2: “Online Marketing That Works” (list price: $49). In this 47-page special report, you’ll learn proven strategies for profitably selling your product or service on the internet.

Specifically, you’ll discover 10 steps to online marketing success… 8 affordable ways to drive traffic to your website… how to help search engines find your site… how to build your e-zine subscriber list… plus much more.

The combined value of both bonus gifts: $78. That means you’re paying just a buck extra for the teleconference!

To download your 2 FREE Bonus Reports. and register for AWAI's "Succeeding As a Freelance Copywriter in 2007" teleconference just click below now:

American Writers & Artists Inc.