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Bob Bly's Copywriter Kit

When your new foolproof selling techniques start to pay off, interested prospects will ask you for more information. How do you know what to send?

When an interested prospect contacts Bob Bly about his copywriting services, Bob sends them a complete information package. The package is sent in a simple black folder with a busines card inserted on the inner flap. He includes a letter introducing himself and his background and that promotes his services. Inserted in the letter is a client list. Also included in the information package are a rate schedule, credential building articles and samples, and an order form that encourages the prospect to take immediate action.

To get a complete look at Bob's personal information kit…