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Articles, Scripts, Contracts & More…
Here Bob shares his contract templates, a sample e-zine, proven self-promotion ads and more. Take a look at what Bob uses to help you grow your own copywriting business.
How to Set Your Copywriting Rates
Learn from Veteran Copywriter Chris Marlow, how to set your Copywriting rates. This 3 part report will help you to determine your hourly rate, show you how different industries differ in their pay conventions and various ways to structure your pay.
Letter of Introduction
Bob Bly's personal Letter of Introduction. The first step to introducing services to a prospect by mail. Also includes an interest reply coupon. See also: Bob Bly's Copywriter's Kit (what to send a prospect who replies to your letter of introduction).
The Boiler Plate Contract
Use this as a template for you own contracts with clients. The format is easy to use, well appointed and professional...but simple and plain enough to not sound like a bunch of legal mumbo-jumbo.
Large Space Ad
"This ad in DM News generated 60 inquiries" – Bob Bly
Use this example to inspire your own space ad.
Small Display Ad
Quick, concise and a good hook.
Use this example to inspire your own small ad.
Use an E-zine to Generate Inquiries
An e-zine is a great way to market yourself at no cost online. The offer of the free tape in this issue of Bob's e-zine generated over 170 inquiries, and at least half a dozen were from top-grade potential clients.
