– Visitor Tour –
« Previous | Join Now | Next »
Selling-Yourself Exclusive
Conference Audio Library
Hear Bob Bly's one-of-a-kind advice on finding clients whenever and as often as you'd like. As a member you will be able to simply click on 'Listen Now' links to hear each teleconference call or save the calls on your hard drive by clicking on 'Save for later' links.
Selling Yourself Teleconference Series 2004-2005
How to Prospect So Successfully That Clients Offer You More Copywriting Assignments Than You Can Ever Possibly Handle
Overview: The key to freelance success is to generate a steady flow of new business leads so that the number of potential clients asking you to write copy for them (the demand for your freelance copywriting services) far outweighs the amount of assignments you can take on (the supply).
In this session:
- A cold-calling script you can use to generate leads by phone.
- Does direct still work? How to produce a winning mailing piece.
- Generating sales leads online.
- Other methods of producing inquiries.
Host: Katie Yeake
Speakers: Bob Bly, Ilise Benun, Catherine Cairns
10 Insiders Secrets for Making Money Writing Online Copy
Overview: A ton of new assignments are being offered to freelance copywriter that did not exist 10 years ago: Landing pages, microsites, ezines, emails, autoresponder letters, banner ads, websites, and more. In this session you will discover what these projects are, how to get assignments, how to complete them successfully, what to charge, who the clients are, and rules for writing effective online copy.
In this session:
- Are the rules different for online copy vs. offline copy?
- What's working in online marketing today?
- How to get assignments writing websites, emails, landing pages, and other online copy.
- Projects, fees, and royalties.
Host: Bob Bly
Experts: Steve Slaunwhite & Janet Attard
Promoting Yourself Easily With a Website and Ezine
Overview: The web is a great place to promote yourself, and you need two tools to do it: a website and an ezine (online newsletter). Discover how to effectively market yourself online using both of these tools.
In this session:
- Choosing a domain name.
- Why you need and how to use a freelance copywriting website
- What MUST be on your website.. and SHOULD be on your website
- How to use a free ezine to market yourself online.
- Other methods of self-promotion online (e.g., networking online)
Host: Bob Bly
Experts: Joe Vitale & Debbie Weil
Breaking Into the Top-Paying Market for Freelance Copywriting…Consumer Newsletters
Overview: A top-paying market for freelance direct-mail copywriters is writing direct mail to sell consumer newsletters. There are three major consumer newsletter categories: Financial, Healthcare, and Travel. Either of the first two can keep you as busy as you want to be – when you know who the players are and can break into this lucrative niche market.
In this session:
- Why consumer newsletter DM is the highest paid copywriting specialty.
- Who the major clients are, where to find them, how to break in and get your first ssignment, how to satisfy them and get repeat work. What the market is paying: Fees and royalties.
Host: Bob Bly
Experts: Don Mahoney & Sandy Franks
5 Steps for Establishing Your Reputation as a Top Copywriter in Your Field
Overview: When you start out, nobody knows who you are or why they should hire you. Here you learn how to rapidly gain visibility, build credibility, and establish your reputation as a top copywriter – so that when potential clients need copy, they think of you first.
In this session:
- Why you should write articles and columns to promote yourself as a copywriter.
- Building your guru reputation through speaking, seminars, and workshops.
- Networking: Gaining visibility in your niche markets.
- Doing your own PR.
Host: Bob Bly
Experts: Steve Wexler & Chris Marlow
How to Break into Health and Medical Writing
Overview: Healthcare is a large, lucrative market for freelance DM copywriters: There are two major areas of opportunity: (a) alternative medicine, specifically nutritional supplements and (b) mainstream medicine (e.g., medical equipment, pharmaceuticals, hospitals, health care services and products).
In this session:
- What's working in DM for supplements and information products today.
- How to write copy for nutritional supplements.
- Writing for mainstream healthcare: Medical equipment, prescription drugs, medical ad agencies.
Host: Bob Bly
Experts: Jenny Thompson & Alan Serinsky
Writing for the Corporate Communications and 'Marcom' Market
Overview: If you are an AWAI student, most of your training has involved direct marketing copy for consumers. There is a whole other side of copywriting that can be equally fun and lucrative: Writing for the corporate market. Many copywriters earn $100,000 a year or more doing corporate work that does not involve direct response marketing.
In this session:
- What is "corporate communications"? Who will hire you for this work?
- Lucrative assignments: Websites, speeches, annual reports, PR, ghost-written articles, white papers.
- "Marcom" – writing product sheets, multimedia presentations, and other "marketing communications."
Host: Bob Bly
Experts: Peter Bowerman & Dianna Huff
The Ultimate Secrets of Freelance Copywriting Success
Overview: What affect has recession and the Internet had on the freelance copywriting business? Can you still make $100,000 a year as a freelance copywriter in today's market - and has it become harder or easier? The experts tell all.
In this session:
- Freelance copywriting in a recession.
- Has the Internet made print obsolete?
- How the market has changed, and why.
- Will copywriting as a profession exist in 10 years from now? in 100?
Host: Bob Bly
Experts: Doug D'Anna, Nick Usborne & Ilese Benun
Writing for the Information Products Market
Overview: Two of biggest and highest paying markets for freelance DM copywriters are self-help and business information. In this session you will learn how to get paid top dollar writing copy to sell videos, audio cassettes, books, reports, home-study courses, business newsletters, subscription websites, and other information products aimed at helping readers becoming more successful in both their business and personal lives.
In this session:
- The self-help and how-to market: Who are the clients, what did they need,how much will they pay?
- How to write a successful self-help DM package
- Marketing information products in an age of Information Overload.
Host: Bob Bly
Experts: Richard Armstrong & Paul Hollingshead
Getting Out of a Slump
Overview: This session is for beginners who have not been able to get their copywriting careers off the ground to their satisfaction, as well as working writers who may be in a slump. It is designed to help you start or jump-start your copywriting business, get unstuck and out of your rut, and boost your activities to the next level of income and success.
In this session:
- What to do when the phone isn't ringing and nobody is calling you.
- You send out your mailing and only got one reply card back. Now what?
- You've got some leads, followed them up, they liked you but didn't give you a project. Are you sunk?
- How to handle difficult clients and problematic projects.
Host: Denise Ford
Experts: Bob Bly & Don Mahoney
Writing for the Business-to-Business and High-Tech Markets
Overview: Most of the big-name freelance copywriter concentrate on consumer products and services, so there are big opportunities for you in business-to-business and hi-tech. The pay is great and the work is steady.
In this session:
- How to write copy for software, telecom, IT, and other high-tech clients
- How is business-to-business different than consumer marketing
- Writing for professional services businesses – pros and cons
- How to write and what to charge for lead-generation direct mail
Host: Bob Bly
Experts: Joan Damico & Steve Slaunwhite
Writing a Book and Getting it Published
Overview: For many writers, one of their goals is seeing a book with their name on the cover in the bookstores. Learn how you can make your dream of becoming a published book author come true!
In this session:
- 5 reasons why you should write a book
- How to sell your book idea to a major publisher
- How to sell your book idea to a small publisher
- How to self-publish your book
- How to research and write your book
- Overcoming procrastination
- How to use your book as a marketing tool to get new business
Host: Bob Bly
Experts: Marcia King-Gamble & Kieran Doherty
Prospecting for New Business
An intensive session on how to generate more new business leads than you can ever hope to handle – quickly and affordably.
Host: Bob Bly
Expert: Ilise Benun
Make Money Writing Catalog Copy
Catalog companies make $2 to $3 in revenues for every catalog they mail, and the big catalog companies mail millions of catalogs a year, or even a month. Writing catalog copy is in many ways easier than writing DM packages, yet good freelance catalog copywriters are in short supply.
Host: Bob Bly
Expert: Herschell Gordon Lewis
Make $3,000 a Project Writing White Papers, Brochures and Other “Marketing Collateral”
Imagine a market that will pay top dollar for copy – and where you never have to worry about beating a control. Large corporations pay $3,000 to $6,000 per assignment for white papers, brochures, application briefs, and other “marketing collateral” – pieces that inform customers about products … but do not, in themselves, close the sale. It's much easier to break into – and far less nerve-wracking – than writing big DM package for Agora, Boardroom, and other top direct marketers.
Host: Bob Bly
Experts: Michael Stelzner & Janice King
Writing for the Self-Help and Biz Op Markets
Learn how to make money writing for business opportunities, self-help, personal development, and other self-improvement markets. Companies like Nightingale-Conant and others need lots of promotions written … and these markets are far less competitive (and also somewhat easier to write for) than consumer, financial, and healthcare.
Host: Bob Bly
Experts: Sara Pond & Cathy Cairns
What's New in B2B Copywriting?
The market for business-to-business copywriting has completely changed since Bob Bly pioneered it back in the early 1980s. Discover who the new players are, how to get hired, what the best projects are, and how to win the business.
Host: Bob Bly
Expert: Steve Slaunwhite
Plus More!
Join Now to listen to all of these interesting and informative calls, plus additional bonus calls!
